President's Welcome

Welcome to our website! I am honored to be the 2020-2021 president of the Wisconsin Association of Student Financial Aid Administrators (WASFAA). I have been entrusted with continuing the excellence of this association and enriching the quality of services, advocacy, and impact within higher education.

Over the years, I have gained a deep respect for what higher education professionals represent, but most importantly the resilience, insight, and commitment of financial aid administrators. Naturally, I have also enjoyed the ability to serve students and provide an avenue for academic achievement through financial support.

As I begin my tenure, I am pairing my personal philosophy ─ to remain “student-centered, professional development focused, and community-minded” ─ with an already proven formula for excellence in leadership. I believe that this will only further the important contributions made by our association, our institutions, and members.

The start of this tenure brings about unique challenges that the world is facing, but also unique opportunities for our institutions of higher education to support students. As we maneuver through uncharted waters, our commitment stays the same to enhance our association through advocacy, collaboration, and diversity.

WASFAA is an excellent organization with a solid foundation to influence the industry we reside in. We would love to have you involved in all we offer.  As professional development opportunities arise, we want to make sure you are connected to each experience. If you are not currently a member of WASFAA, or need to renew your membership, please visit our Membership Application!

While you browse through the pages of our website, you’ll also see our commitment to provide opportunities of learning, growth, development, and commitment to students.

I look forward to connecting with you soon!

Keyimani Alford, PhD.

WASFAA President, 2020-2021

Madison Area Technical College

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